Privacy Policy

My American Farm Privacy Policy

Effective Date: July 1st 2020

American Farm Bureau Foundation for Agriculture (“AFBFA”), which offers the My American Farm website (“My American Farm,” “we,” us,” “our”), values individual privacy and we want to describe how we collect, use, and share the information of visitors who visit our website (“Site”).

By accessing the Site, you acknowledge that you have read and understand this Privacy Policy, as well as our Terms & Conditions, accept them, and agree to be legally bound by them. You should not use the Site if you have any objections to this Privacy Policy, or any of the Terms & Conditions.

Types of Information Collected

When you are an adult or a child over 13 years of age and you visit our Site, you may voluntarily provide information about yourself, including your name, contact information, school or organization, information about your classroom, and any other information you choose to provide. We collect this information when you sign up for our eNewsletter or contact us through our Site.

In some cases, when you visit our Site we may also collect information related to your interactions with us and our Site, including the type of Internet browser or computer operating system you use, the date and time you visited our Site, the pages you accessed, the name of the Site from which you linked to our Site, and other data involving your use of our Site through the use of cookies and similar technology. For information about the use of this information and the choices available to you, please see the “Analytics” section of this privacy policy. We may also combine information we collect about you with other generally or publicly available information to help us identify visitors’ preferences or interests.

How We Use Information

We may use information about you for any lawful purpose, including the following:

  • To respond to your inquiries, such as to provide you with educational resources;
  • To send updates or notices about My American Farm, including our eNewsletter;
  • To contact you about issues we believe to be of interest to you;
  • To operate and improve our services, including to provide better services, products, and opportunities to visitors to our Site;
  • To operate, personalize, and improve the Site, including for analytics purposes;
  • To analyze trends and gather broad demographic information;
  • To comply with law enforcement and to maintain the security of our Site; or
  • With your consent, or as otherwise disclosed at the time information is collected.

How We Share Information

We will not share information you voluntarily provide about yourself with anyone outside AFBFA, and its affiliated entities and companies other than:

  • Where required by law or to comply with valid legal process (such as a search warrant, subpoena or court order), or to protect our rights or the rights of third parties;
  • In the event of a transfer of either control of AFBFA or substantially all of its assets, including as part of a bankruptcy proceeding;
  • During emergencies when safety is at risk; or
  • With your consent, or as otherwise disclosed at the time of data collection or sharing.

We may share all other information we collect in the ways noted above as well as with other parties, including:

  • Third party vendors who process data on our behalf, such as email service providers and donor management software providers; or
  • Our affiliated entities and companies.

We may also share information that has been de-identified or aggregated without restriction.


We may work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. My American Farm uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit, and to opt out of Google Analytics, visit

Third Party Links and Tools

Our Site may provide links to third-party websites or applications. We do not control the privacy practices of those websites or applications, and they are not covered by this privacy policy. This privacy policy addresses only the use and disclosure of information we collect from you. Any information you disclose to a third party, such as other users or advertisers, is subject to that party’s privacy policy. We encourage you to review the privacy policies of other websites and applications you use to learn about their data practices.

The Site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on the Site, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.

Children’s Privacy

This Site is intended for use by parents, teachers, and children. If a parent or guardian would like us to delete their child’s information, he or she should contact us at (202) 406-3600. If AFBFA obtains knowledge that it has personally identifiable information about a child under 13 in retrievable form via this Site, AFBFA will immediately destroy that information, and delete that information from its files.

Your Choices

If you have submitted personally identifiable information through this Site and would like to access such information or to have that information corrected, please contact us at or call us at (202) 406-3600.

To opt out of email marketing, you can unsubscribe by using the link provided at the bottom or each marketing message, or please write to and ask us to remove you from the list.

Changes to Our Privacy Policy

Whenever we change our policy, we will let you know by prominently posting a notice on our home page. Since these policy change notices last only for a limited time, however, we encourage you to check this Privacy Policy periodically to see if there have been any changes.

Comments and Questions

If you have any questions or comments about the My American Farm Privacy Policy, please contact us at, or call us at (202) 406-3600.